Ferrari of Denver

One word describes us; LOYAL, defined as faithfulness or a devotion to a person, group, or cause, that’s us! We have taken the word to an all new level. We have an extremely loyal team. We have shared the same philosophy with our clients for over 40 years, we are loyal to them and want you, the client, to be loyal to us in return. Let us know how we can gain and continue to maintain a strong client – dealer relationship with you.

Experience for yourself why the most discerning buyers choose us.

Today and tomorrow

In April of 2014, the dealership sold to Aleks, a young visionary businessman who helped to guide the dealership into the future. Among his top priorities were building and perfecting a state-of-the-art online and ecommerce experience for our loyal customers. Next we continue to imagine and realize what’s next, building upon the successful history of Ferrari, Bentley, Lotus of Denver.

In December of 2022, Aleks sold the dealership to the new owners, Lithia & Driveway (NYSE: LAD), who have expanded into Colorado, purchasing Ferrari of Denver, the Company’s first Ferrari store.

Ferrari of Denver will specialize in personalized, in-home customer experiences covering the full ownership lifecycle. The only Ferrari location in the greater Rocky Mountains region, this store boasts three Ferrari-certified technicians and a Bentley master-certified technician. In addition to Ferrari, this store also sells Bentley and other luxury brands.

“We’re thrilled to welcome this Denver team into the Lithia & Driveway family,” said Bryan DeBoer, President and CEO. “We are ready to expand our business through greater convenience and optionality to cultivate customer loyalty. Ferrari of Denver will fuel our drive to Earn Customers for Life, while becoming a centrally located hub for premium luxury vehicles in the country.”